OK, let’s face facts. The current market is challenging for any seller, in any part of the country. Homes are sitting on the market for a longer period of time, and are selling for far less than they would have even two years ago.

With that said, there are still buyers out there looking for their piece of the Jacksonville real estate pie. And it’s up to you (and your realtor) to attract them, pull them in and sell them your home. You, along with your real estate agent, have likely explored many options to get your Jacksonville property sold, but there may be a few things you’ve overlooked:

  1. Price it right. If time isn’t of the essence, then you can afford to price your home based on what you would like to receive. Otherwise, you’ll need to price it aggressively. There’s one thing you can’t change, and that’s the state of the current real estate market. Homes are selling for less, and you’ll need to accept that you may not be able to get what you thought for your home. And if you don’t price it aggressively, expect it to sit on the market for an extended period of time.
  2. Remain flexible. If the thought of another realtor calling you five minutes before arriving at your home annoys you, now is not the time to be inflexible and stubborn. A missed showing could very well be a missed opportunity to sell your home. Therefore, remain open, flexible and most of all, patient.
  3. Keep the lines of communication open with your realtor. It is best for you to have frequent contact with your real estate agent to determine if his or her marketing strategy for your home is working. Ask you realtor what he or she is doing to market and sell your home, and don’t be afraid to challenge or question your realtor’s tactics and plans. After all, it is your home and your future on the line, and you need to play an active role in the sale of your home.